Harley-Davidson rebels with an electric motorcycle

01 Agosto, 2018, 02:34 | Autor: Terciero Canales
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These motorcycles will span across three different product spaces and four displacements, including an all-new adventure tourer, called the Harley-Davidson Pan America 1250, a 1250 Custom and smaller 975cc Streetfighter, all of which are slated to launch in 2020.

Earlier this year, it was believed that Harley-Davidson's first electric motorcycle, the LiveWire, would hit dealerships before the year's end.

The company further said it will drive to extend its leadership in heavyweight motorcycles by continuing to develop improved, more technologically-advanced Touring and Cruiser motorcycles. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining US sales. Harley also is developing a smaller displacement 250cc to 500cc bike for emerging markets in Asia through a partnership with a manufacturer in the region. The American motorcycle manufacturer shared details of its growth plan leading to the year 2022, and highlighted several new products in the pipeline that'll surely have fans of the brand excited for what's to come.

Growth will be in Asia, and Harley-Davidson intends to pursue it with smaller motorcycles and new business partners.

Harley-Davidson are planning a new middleweight platform encompassing motorcycles from 500cc to 1250cc and will spawn Harley's first adventure-touring machine. He did, however, say that his company needs to "deal with what we have to deal with".

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It also plans to add "lighter, smaller and more accessible products" through 2022 in its electric motorcycles portfolio.

Harley last week forecast a lower-than-expected hit to profit margins from Trump's trade tariffs, despite rising raw materials costs and higher tariffs on bikes shipped to Europe. But they're typically bought by older riders.

Rather, Harley - which recently said it would close a factory in Missouri to concentrate manufacturing in the United States - is up against three distinct challenges.

It's dealing declining sales and an aging riding population amid criticism from President Donald Trump for the company's decision to move production of motorcycles sold in Europe overseas to avoid retaliatory tariffs the European Union is imposing on American exports.

U.S. sales slid 6.4 per cent in the most recent quarter, and they're down 8.7 per cent at the halfway point of the year. The Motorcycle Industry Council says the median age of USA motorcycle owners increased from 32 to 47 since 1990. The company expects the 250-500cc motorcycle segment in India to grow at more than 25% annually through 2021, the daily added.

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